Free Loyalty Program Apps: What Free Actually Includes (2026)

By Alva Chew · Updated 2026-11-01

In short Of the loyalty products we checked on 1 November 2026, four have a plan that stays free with no end date: FaveCard, 7Stamp, Loyverse and Gimify. Each limits something different, such as monthly card operations, wallet cards, the till you must use, or the number of outlets. Most other loyalty apps offer a 7 to 30 day trial, not a free plan.

Which loyalty apps are actually free?

We checked the pricing pages of 10 loyalty products on 1 November 2026, alongside our own. Four of the 11 have a plan that stays free with no end date: FaveCard, 7Stamp, Loyverse and Gimify. Square also has a free plan, but its loyalty program sits on the paid Plus plan, and Square Loyalty comes with a 30-day trial. Every other product we checked offers a trial of 7 to 30 days, or paid plans only.

The four free plans are very different. One caps how many times staff can record a transaction each month. One is free only if you also run the vendor’s till system. One moves new customers’ cards out of their phone wallet after 30 days. Read the limits, not the word “free”.

What do the free plans include?

All figures below are as published on each vendor’s own pricing page, checked 1 November 2026. Prices change, so check the page before you sign up.

Product	Free for how long	Customers	Outlets	Phone wallet card	The main limit
FaveCard	No end date, after 30 days of premium features	Unlimited	Not stated	No, a browser card on Free	One loyalty card at a time, no logo on the card
7Stamp	No end date	Not capped, but usage is	Not stated	Apple and Google Wallet	25 card operations and 100 emails a month, 1 staff login
Loyverse	No end date	Not capped	Multi-store included	Not mentioned	Loyalty comes as part of the Loyverse till system
Gimify	No end date	Unlimited	1	Google Wallet	One outlet, no SMS or email campaigns

Source: each vendor’s pricing page as linked, checked 1 November 2026. Gimify from gimify.com.

FaveCard

FaveCard’s free plan has unlimited customers and no time limit. Every new account starts with 30 days of premium tools and no credit card. After that, the account can move to a paid plan or stay on Free, which the page calls “Free forever”. On Free you run one loyalty card at a time. The card opens in the customer’s browser rather than in Apple or Google Wallet, and your logo and colours on the card are paid features. Pro costs US$39 a month and adds the wallet pass and branding. Business, at US$59 a month, lets you run several cards at once.

Its real strength: a genuinely free plan with unlimited customers.

Watch for: the change on day 31. Wallet passes issued during the premium month keep working, but new members who join on Free get the browser card.

7Stamp

7Stamp’s Free Forever plan includes Apple and Google Wallet cards and unlimited wallet notifications. It allows 25 card operations and 100 emails a month, with one staff login. One operation is one transaction on a customer’s card. The page says Free has every feature of the paid plan and only the limits differ. Growth costs US$35 per staff login per month, falling to US$25 per login from the 10th login and US$17.50 from the 30th.

Its real strength: wallet cards and notifications on a free plan.

Watch for: 25 operations a month is fewer than one a day. A café serving 30 members a day would use that in a morning. Treat it as a way to test the product.

Loyverse

Loyverse is a free point-of-sale (till) system with a points loyalty program built in. Its pricing page lists the loyalty program, the till, essential inventory and multi-store management among the free tools, and describes the loyalty program as a way to “reward customers and encourage repeat visits”. Paid add-ons are optional and charged per store, such as unlimited sales history at US$9 a month and employee management at US$25 a month.

Its real strength: if you need a till as well, loyalty costs nothing extra.

Watch for: it only makes sense if you run Loyverse as your till. If you already use another system, you would be switching tills to get free loyalty.

Gimify

Gimify’s free plan covers one outlet with unlimited members and no end date. Customers join by scanning a QR code and entering their email, and their card sits in Google Wallet with a live balance. Staff add or redeem points on any phone at the counter. A second outlet moves you to one flat price for unlimited outlets with one shared balance.

What Gimify does not do: the free plan covers one outlet only. The card is in Google Wallet only, with no Apple Wallet card. There is no stamp mode, and no SMS or email campaigns.

Which products offer a trial instead?

These products have no free plan. Each offers a trial, or paid plans only, as published on 1 November 2026.

Product	Trial	Cheapest plan as published	Notes
Loopy Loyalty	15 days	25 a month (currency not named)	1 location, unlimited customers, Apple and Google Wallet
Stamp Me	30 days	US$49 a month	Single location, no per-customer fees
Poket	7 days	S$30 a month billed yearly (Singapore pricing)	1 store, up to 1,000 members
Kangaroo Rewards	None mentioned, free demo offered	US$79 a month	Core plan for a single store
Eber	None mentioned	US$69 a month billed yearly, US$89 billed monthly	Lite plan
Pixalink	None mentioned	RM380 a month billed yearly (Malaysia pricing)	1 outlet, 10,000 customers

Source: each vendor’s pricing page as linked, checked 1 November 2026.

A trial is useful for testing. When it ends, you pay or your customers lose their cards. Plan for that before you print a single QR code.

What does “free” usually leave out?

Across the free plans we checked, the limits fall into five groups:

Time. Premium features for the first 30 days, then a reduced plan.
Usage. A cap on transactions or emails per month.
Wallet cards. The phone wallet pass moves to a paid plan, leaving a browser card.
Branding. Your logo and colours on the card cost extra.
Outlets. One location on free, with a price for each added location or a flat upgrade.

None of the four free plans caps the number of customers outright. The limits sit elsewhere.

How do you choose the right free plan?

Answer four questions before you sign up.

How many transactions will you record a month?

Count members, not customers. If 20 members a day visit a single café, that is about 600 operations a month. A usage cap of 25 is a test, not a program.

Does the card need to live in the customer’s phone wallet?

A card in Google Wallet sits next to the customer’s payment cards. A browser card needs the customer to find a saved link or bookmark. The wallet card is easier to keep. Check which one stays on the free plan after any premium period ends.

Will you open a second outlet?

This is where most free plans end. Look at the price for two outlets, then for five. Some vendors charge per location. Others charge one flat price for unlimited outlets. Our loyalty program cost guide shows how per-location fees add up.

Will your customers understand the reward?

Choose points. Customers already know how to earn per dollar and redeem for money off, so there is nothing new to explain at the counter. A stamp card adds its own rules, such as which items count and when the card resets, and it gives a US$5 coffee and a US$80 order one stamp each. If you sell mostly one item at one price, a points program can give each item a fixed number of points and a free item at a set total, which customers read the same way as a stamp card. FaveCard, 7Stamp and Loopy Loyalty are built around stamps. Loyverse and Gimify are points-based. Our page on loyalty programs for cafés sets out the numbers for a coffee and brunch menu.

What should you check on the pricing page?

Does the word “trial” appear anywhere near “free”?
What happens on the day the premium period ends?
Is there a cap on customers, transactions, emails or staff logins?
Is the phone wallet card on the free plan?
What does the second outlet cost?
Is the price in US dollars, local currency, or not stated?

If a loyalty program is new to you, start with the definition, then come back to this list.

Where Gimify stands on price

Gimify stays free for a single outlet for as long as you run it. When you add outlets, the price is US$99 a month for unlimited outlets, with no per-member or per-location fees.

Questions owners ask

Is there a loyalty app that is free forever?

Yes. As published on 1 November 2026, FaveCard, 7Stamp, Loyverse and Gimify each have a plan with no end date. FaveCard allows unlimited customers, Gimify allows unlimited members at one outlet, 7Stamp caps usage at 25 card operations a month, and Loyverse includes loyalty with its free till system.

What is the difference between a free plan and a free trial?

A free plan has no end date. A free trial ends after a set period, usually 7 to 30 days for loyalty apps, and then you pay or your customers lose access to their cards.

Can I get a Google Wallet loyalty card for free?

On some plans. As published on 1 November 2026, 7Stamp's free plan includes Apple and Google Wallet cards and Gimify's free plan includes a Google Wallet card. FaveCard's free plan uses a browser card, with wallet passes on its paid plans.

What happens when I open a second outlet on a free loyalty plan?

Most free plans cover one location. Some vendors then charge per location, so the bill grows with each outlet. Others charge one flat price for unlimited outlets. Check the price for two and five outlets before you choose.

Should a free loyalty app use stamps or points?

Points. Customers already understand earning per dollar and redeeming for money off, and points stay fair when one customer spends US$5 and another US$80. A shop with one main product can set points so each item earns a fixed amount, which works like a stamp card without a second rule set.